 "BARC India ropes in Nielsen for digital measurement")
The Broadcast Audience Research Council of India (BARC India) has appointed Nielsen India as its primary digital measurement partner.
Nielsen will merge its global experience with India-specific adaptations to meet unique needs of the Indian market.
The joint industry body’s digital measurement service will be launched in a couple of years under the brand EKAM.
Nielsen was selected on the strength of its demonstrated capabilities from among the three companies that were shortlisted by the viewership measurement agency.
BARC India’s digital products will be powered by Nielsen, which will help integrate the TV and digital service eventually. The EKAM suite
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