Business Standard

Barista Eyes Franchisee Route For Growth

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Parul Gupta BUSINESS STANDARD

Undertaking financial re-engineering to maximise returns

Barista Coffee Company (BCC) is undertaking a financial re-engineering to maximise its returns.

As a first step, the company has identified that it will convert some of its existing company-owned espresso bars into franchisees.

This means that the company will sell some of its existing outlets and will take the same back as franchisee.

The company had earlier said that it would be following the franchise model from now on instead of the company-owned outlets.

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First Published: Jun 05 2003 | 12:00 AM IST

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