Bata India to bet on franchise model for expansion in near future

Bata, while announcing its results for Q2FY22, said that it continued with its retail expansion drive in tier 3-5 cities through franchise route, taking the overall tally to 270+ as on date

In the next 2-3 years, about 80-90 per cent of footwear major Bata India’s new store additions will be through the franchise route.

“There is a huge headroom and opportunity. We see almost 80-90 per cent of our new store additions in the next 2-3 years coming from franchise,” said Gunjan Shah, managing director and chief executive officer Bata India, Friday evening, during a fireside chat at the Kolkata Retail Summit (KRS) 2021 organised by The Retailers Association of India (RAI).

The Bata brand, he said, cuts across the length and breadth of the country. “If that is the equity, there is