BCCI media rights: STAR India's big gamble may turn into a goldmine

Cricket currently has attracted over Rs 30 bn in revenue, bulk of which comes from advertising and remaining from subscriptions

He has made an audacious gamble and catapulted himself as the undisputed king of the cricket media business. But the question is whether STAR India boss Uday Shankar (pictured) has overpaid for the cricket media rights and taken a huge risk to get top position.

Last week Shankar grabbed the BCCI (Board of Control for Cricket in India) rights for the international bilateral matches held at home for five years by forking out a staggering Rs 61.38 billion, which is 60 per cent more than what it paid for the same rights earlier. And it successfully overshadowed tough challengers such as