Beauty, personal products maker Believe raises $55 mn in Series C funding

The Series A and Series B fundraises for Beauty, personal products maker Believe were led by Accel and Jungle Ventures with participation from Wamda Capital, a Middle East-based fund.

Singapore-headquartered consumer products company Believe Pte Ltd, said it has raised Series C funding of $55 million from incoming investors Venturi Partners and IIFL AMC alongside continued participation from Jungle Ventures, Accel, Alteria Capital and Genesis Alternative Ventures. Investment from IIFL AMC is subject to approval from the Securities and Exchange Board of India (SEBI). The firm said it is serving the global Muslim audience with brands spanning skincare, fragrances, make-up and hair care.

The company (started in mid-2019) said it has delivered rapid growth in its relatively short history, thereby inspiring investor interest and has cumulatively raised over $80