Beauty start-up Purplle raises $33 mn in funding, gets unicorn status

It is the second Indian startup this week to be valued at more than $1 billion, after edtech firm Physics Wallah.

Online beauty retailer Purplle.com became a unicorn after raising $33 mi­llion in a funding round led by South Korean investor Paramark Ventures.

The fresh round of investment — which also saw participation from existing investors such as Premji Invest, Blume Ventures, and Kedaara — was at a valuation of $1.1 billion, making Purplle the second Indian start-up to join the unicorn club this week after edtech firm PhysicsWallah.

The latest round took the total funding for Purplle to over $215 million. The firm also counts Sequoia Capital and Goldman Sachs among its investors.

Purplle.com had earlier received four rounds of funding from investors