Beauty takes back seat as essential items become priority amid lockdown

Beauty products segment witnesses 0.8% decline in March, says Nielsen

A common trend visible at most supermarkets and kiranas these days is the rush for food and essential items. Beauty and personal care products, including cosmetics, skin creams, hair oils and lotions have all been ignored for now, implying a sales hit for companies operating in the space.
 

Results of some top personal care players including names such as Hindustan Unilever (HUL) and Marico show the impact clearly. And market research agency Nielsen too validates the trend. In its January-March (Q4) quarterly update released last week, Nielsen said that non-foods, led by categories such as beauty and personal care, had