Bed sheets to immunity herbs and spices: Amazon helps Indian cos go global

Amazon's Global Selling programme is clocking more than $1 bn in cumulative exports currently, is expected to generate $10 bn in cumulative sales by 2025 for Indian exporters

Amazon is helping small enterprises tap global markets and open new revenue streams, at a time when the pandemic has severely impacted the ability of such firms to sell products in the country.
 

The e-commerce giant said thousands of micro, small and medium enterprises (MSMEs) have been able to sell their products globally, on the Amazon Global Selling platform.
 

The number of people staying at home has led to a spike in products from across categories such as textiles, organic foods, nutritional supplements, and toys.
 

“These are unprecedented times, and it is heartening to see Indian MSMEs stepping up to