From a small 400 sq ft outlet in Pune, over a span of ten years, Chhabria tried his hand at various businesses like selling leather accessories, lingerie and a host of other items.
Then he saw a gap in the nightwear market and set up his own manufacturing unit which made clothes for men, women and children to sleep in. Gradually, the shop was expanded to 1,500 sq ft, and later he opened exclusive outlets across major cities in the country.