Behind the scenes at Indian start-ups: Gauging the toxicity of work culture

Uber episode is an eye-opener for the start-up ecosystem, says K Ganesh, co-founder, GrowthStory

On Thursday, less than a month after CEO Travis Kalanick was shown the door at the company he solely and so admirably built, Uber was named the “most improved brand in the US among millennials” in a report released by YouGuv BrandIndex, a public-perception research firm that interviews over 1.5 million people every year. Uber upstaged the likes of Apple, Microsoft and Google, with the latter three failing to make even the top 20. That the poll was conducted during the first half of the year — just in time before Kalanick’s acrimonious ouster — obviously helped.

There are reasons