 "mid-cap, investments, mf funds,")
Verlinvest, a Belgium-based family investment firm, has backed Spring Marketing Capital, the new venture started by former Sequoia India chief marketing officer (CMO) Raja Ganapathy.
Ganapathy, along with Vineet Gupta, former chief executive at DDB Mudra and Arun Iyer, former chairman at Lowe Lintas, set up Spring Marketing Capital last year. The firm invests in early stage start-ups and provides marketing and branding support to founders.
A Sebi-registered AIF-II investor, Spring Marketing Capital recently announced its first fund with a target corpus of $30 million. In the short span, the fund has roped in top names in start-up ecosystem as anchor investors.
The
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