India's second largest paint company, Berger Paints is looking to double turnover to around Rs 7000 crore in next four years.
According to Abhijit Roy, Managing Director and Chief Executive Officer of Berger Paints, the company is in the process of capacity expansion as well as strengthening its distribution network to meet the target.
“Our focus will be west and south region, where we are lagging in terms of sales. We are expanding our distribution network there. Also, we will introduce new product categories during the period,” Roy said. The company has recorded a 17-18 per cent sales growth till Sepember in the current fiscal. The Kolkata-based paint major, which enjoys a market share of 20 per cent, is expecting an additional four per cent of market share in over next four years.
The company is also carrying out expansion to increase capacity from 24,000 tonnes per month to 44,000 tonnes per month in 2012-13. Apart from capacity expansion in existing facilities, this will include also commissioning of its new plant at Hinudupr in Andhra Pradesh. “The plant will be commissioned early next year. In the first phase it will produces 8000 tonne per month which can be extended to 20,000 tonne per month with capacity expansion later,” Roy said.
Berger Paints is also coming up with a industrial unit in Pune. "The work will start in March- April next year and will be commissioned in 12 months,” Roy said. While decorative paint accounts for 75 per cent of company's sales, industrial paint contributes the rest.
Launching first of its kind “Lewis Brger Design Stories” , an exclusive range of room themes consisting of wall finish, tattoo, furniture and curtains, in association with designer Sussanne Roshan and The Charcoal Project, Roy said, the company is wonking on more such new product categories.
“The exterior texturing coating segment is another category we are working on,” he noted.
