 "Prabhkiran Singh, CEO and Founder, Bewakoof")
Bewakoof, a leading D2C fashion brand, announced the launch of its first ever streetwear collection, Seedhe Gully Se. The expansion of categories is part of the company’s goal to reach Rs 2,000 crore in revenue by 2025.
Inspired by the streets of India, Bewakoof’s streetwear collection is an ode to multiple India’s that reside in the gullies of our metros and small towns. The company has also launched a brand video showcasing its collection across all digital platforms. The video is already garnering a lot of interest with over 2 lakh views on YouTube alone.
Prabhkiran Singh, Founder CEO, Bewakoof, says “Based
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