A year after Pherozesha Sidhwa had co-founded his tile-making company in 1922 with his nephew, Rustom, during the Swadeshi Movement, he had a whole batch of black and white patterned tiles thrown into the Arabian Sea. Sidhwa just wasn’t happy about how the tiles looked.
“It was almost worth Rs 50,000; that was a lot in those days,” says Firdaus Variava, Sidhwa’s grandson and vice-chairman at Bharat Floorings and Tiles.
It was only when Sidhwa went to Italy soon after the tiles were discarded that he realised that all they needed was better polishing.
Now
“It was almost worth Rs 50,000; that was a lot in those days,” says Firdaus Variava, Sidhwa’s grandson and vice-chairman at Bharat Floorings and Tiles.
It was only when Sidhwa went to Italy soon after the tiles were discarded that he realised that all they needed was better polishing.