Bharat Hotels, today changed its brand name to ‘The Lalit’, which will be the brand name for all its top line hotels, under The Lalit Suri Hospitality Group.
The new identity was introduced by Jyotsna Suri, chairperson and managing director, Bharat Hotels. From now, all the properties under the Bharat Hotels banner will be known as ‘The Lalit’ instead of the previously named ‘The Grand’.
“This is a proud moment for us as we embark on a new journey with ‘The Lalit’. While we carry forward the legacy of Lalit Suri, our new identity also reflects an evolving, progressive and dynamic group, with a promise of offering limitless hospitality,” said Suri.
The Lalit is in a renovation mode and has completed a total product enhancement and upgradation of its Delhi property. The hotel will be known as The Lalit New Delhi. However, hotels in Mumbai and Goa will continue their association with IHG and will be called InterContinental The Lalit Mumbai and InterContinental The Lalit Goa Resort, said a company release.
