Fintech company BharatPe has approached the Delhi High Court with six cancellation actions against multiple registrations held by PhonePe Pvt, its rival owned by USA’s Walmart, for the “PE” device mark in Devanagari script.
BharatPe had recently launched a “buy now pay later” app under the trademark “postpe”. “Purity of the trademarks register is in the larger interest of the public at large,” said a spokesperson from Resilient Innovations (BharatPe). “By taking on a trademark for the “PE” device mark in Devanagari Script in classes relating to payment services in a country like India, where Hindi is the primary language