Business Standard

Sunday, December 22, 2024 | 03:36 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Bharti Airtel, Jio call on the digital game, but it's a long haul yet

The big two telecom players have reorganised their digital businesses in readiness to monetise them.

Bharti airtel, reliance jio, telecom
Premium

The two telcos have three distinct sources to raise revenues — subscription from customers, advertising for the B2C business and the B2B digital play

Surajeet Das gupta New Delhi
The strategy for the two telco giants Bharti and Reliance has in many ways been similar: restructure their telecom companies to focus attention on their fledgling digital business to open up new revenue opportunities, and provide opportunities in the future to monetise these services.

Just a few weeks ago the Bharti group decided to consolidate the digital businesses under Bharti Airtel, its telecom holding company, and move its mainstay telecom business into a newly created fully-owned subsidiary known as Airtel Ltd.

The digital assets in the B2C space, now under Bharti Airtel, include music platform Wynk Music, aggregated OTT platform

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in