The strategy for the two telco giants Bharti and Reliance has in many ways been similar: restructure their telecom companies to focus attention on their fledgling digital business to open up new revenue opportunities, and provide opportunities in the future to monetise these services.
Just a few weeks ago the Bharti group decided to consolidate the digital businesses under Bharti Airtel, its telecom holding company, and move its mainstay telecom business into a newly created fully-owned subsidiary known as Airtel Ltd.
The digital assets in the B2C space, now under Bharti Airtel, include music platform Wynk Music, aggregated OTT platform