Bharti Airtel plans to continue focus on high-revenue 4G subscribers

Reduces 49 million marginal subscribers in the December quarter to improve per-user revenue

Even as Reliance Jio is close on its heels, Bharti Airtel, which lost 48.5 million customers in the third quarter of FY19, says it will continue to focus on high-revenue 4G subscribers as well as high-revenue districts as the company remains confident of growing with bundled offers and ancillary revenue, instead of worrying about the feature phone base.

Rival telco Vodafone Idea Ltd (VIL), too, had indicated during its second-quarter results that it will focus on high-revenue districts.

Airtel reported a 4 per cent jump in average revenue per user (ARPU) this quarter to Rs 104, sequentially, showing signs that their bundled