Bharti AXA extends ops to B'lore, Kolkata

Bharti AXA Life Insurance Company today commenced operations in four cities - Delhi, Chennai, Bangalore and Kolkata - and said it plans to extend its presence to 15 cities over the next quarter.

The insurer had launched its operations in Hyderabad and Mumbai a few months back.

The company would focus on mass market growth by leveraging its multi-channel capability, the company said in a release today.

It was in the early stages to tap the tier-II and tier-III markets in order to create a national footprint at a fast pace, it added.

"Our expansion in India will follow a simultaneous approach of entering smaller markets along with the more established cities. Being a second wave entrant, we need to move fast," Nitin Chopra, CEO of Bharti AXA Life, said.

The company is a joint venture between Bharti Enterprises and AXA Asia Pacific Holdings.