Bharuch plant's perfume UK model

After making perfume bottles for Jade Goody, former participant of the UK-based Big Brother show, Pragati Glass, which has its factory at Bharuch district in Gujarat has clinched a deal to make perfume bottles for Katie Price, the English model, TV personality and magazine columnist who is also known by the name Jordan.

Price's range of fragrances, called 'Stunning' has been packed in 100 ml bottles exported from Pragati's plant in Bharuch. The plant has a manufacturing capacity of 130 tonnes per day and produces glasses of different sizes and weights. It has a production capacity of over 4,000 100 ml perfume bottles per day.

A highly-placed official confirmed that the contract for perfume bottles was finalised with the company when Price's agent from the UK visited the Bharuch plant early this year.

After dispatching the first consignment of bottles, the company, which is headquartered in Mumbai is believed to have received a second order although officials could not confirm the size of the order.

As of now the perfume is available only in the UK following its launch at the end of August this year but officials say it could soon be available in duty-free shops across the globe.

In 2006, Pragati glass had made 2 lakh perfume bottles of 100 ml capacity and over 1 lakh units of the 50 ml version of 'Shh..', which was Jade Goody's range of fragrances. Goody had also visited the Bharuch factory a month before the perfume's launch.

The perfume among the top three in the competitive celebrity perfume market in the UK and was pitted against Kylie Minogue's and Victoria Beckham's range of perfumes.

However, Goody's alleged racist remarks against fellow Big Brother participant and Indian actor Shilpa Shetty had led to a slump in sales and stores in the UK decided to take it off the shelves. Subsequently, officials of Pragati glass were asked to stop production of Goody's perfume bottles.