Big Boy Toyz eyeing non-metros for pre-owned luxury car business

Firm says it's mostly aspirational buyers from Tier-2 and 3 cities who come looking for used luxury cars for better value for money

Even as the lockdown may have resulted in a temporary blip in its business, pre-owned luxury cars player Big Boy Toyz is bullish on non-metros. Having opened its latest store in Ahmedabad after Gurgaon, Mumbai and Hyderabad, the company is looking to go beyond metros and tier-1 cities.

"Location plays a significant role in our industry. While buyers from Tier-1 cities may be interested in monetising deals where they could save big, it's mostly the aspirational buyers from the Tier-2 and -3 cities who come looking for used luxury cars for better value for money. The demand is so much