Big brands wield clout among young homebuyers in tier 2 and 3 cities

Not just metros, but even in tier 2 and tier 3 cities, a realty developer’s brand name is increasingly wielding clout among buyers. More residential buyers are making a shift from unorganised stand-alone players to branded ones.

Real estate players with high recall brands have since upped their game and account for 56 per cent share of the total housing supply in 2018, showing a year-on-year (YoY) rise since 2015, when their share stood at 41 per cent of the supply. This was revealed by data from Anarock Property Consultants, a real estate consulting firm. 

According to Prashant Thakur, director