Ola e-scooter to start at Rs 85,000; eyes 50% of two-wheeler market

Ola wants to position itself as an attractive alternative to the popular ICE 125 cc scooter range through its own electric offering

Ola Electric, which opened for bookings on Saturday and has netted as many as 100,000 bookings on the very first day, is expected to price its electric scooter in the range of Rs 85,000-Rs 1.1 lakh. The price range is one that accounts for 70 per cent of conventional, internal combustion engine (ICE) scooter sales in the country.

Speaking with Business Standard, Varun Dubey, head of marketing at Ola Electric, said: “We are addressing the entire two-wheeler market in the country — which is around 21 million per annum. We see no reason why customers will not shift to electric. The