After the successful completion of three years of operations, Big FM 92.7 FM is all set to reposition itself with a new brand ambassador — Sonu Nigam — and with a new music positioning called Chillax Hits.
This launch of new music positioning will first take place in Mumbai and in Delhi, with an investment of over Rs 1 crore. The reason for the change, according to Chief Operating Officer Tarun Katial, “...is to strengthen our position among the private FM players.”
On association with Sonu Nigam, Katial said: “Our association with Sonu Nigam goes back a long way, right since the inception of BIG 92.7 FM.
