Direct-to-Home operator Reliance BIG TV today announced that it has partnered with Sony Music for telecasting pop star Beyonce Knowles concert at its platform.
The concert will be aired on the pay-per-view channels for four weeks starting from November 11 and will feature Beyonce's 'Live at Wembley' concert.
"We plan to address the home entertainment needs of Indian TV households through differentiated content acquired from leading content providers, like Sony Music, from across the world," Reliance BIG TV Senior Vice-President Umesh Rao said.
Knowles is an American R&B singer and was part of Destiny's Child band. Beyonce's record and musical DVD sales, when combined with the group, have surpassed 100 million in sales.
Reliance BIG TV will offer the concert Rs 50 per view, which will be valid for 24 hours from the time of activation.
