Online grocery firm BigBasket on Tuesday announced 100 per cent business acquisition of online milk delivery app DailyNinja. The company did not reveal details of the financial transaction. It said the acquisition will enable BigBasket to consolidate its leadership position in the subscription delivery space in Bengaluru.
DailyNinja currently caters to around 110,000 customers transacting daily and will augment the company's essentials-focused delivery service BB Daily's extensive non-milk range.Business with small traders is a growing part of BigBasket's business.
DailyNinja currently has a large network of milkman partners. "This will enable us to expand our offerings under BB Daily," said Hari Menon,