Biggest opening day for Myntra's Big Fashion Festival with 19 mn visitors

Ongoing event recorded purchase of nearly 600,000 items in the first hour, 4 million throughout the day

Walmart-owned Myntra said that its online sale event Big Fashion Festival (BFF), has been off to an incredible start, with the ongoing event recording purchase of nearly 600,000 items in the first hour. The opening day saw an overwhelming response with about 19 million visitors from across the country, making it Myntra’s highest-ever Day 1 of BFF thus far. The first day of the 8-day event witnessed customers shopping over 4 million items, of which 40 per cent of the orders were from tier 2 and 3 cities and beyond.

“It is truly exhilarating to witness such a thumping start