Bike dealers run out of BS-III inventory amid discount frenzy

The companies are expected to have squeezed margins in Q4 due to the discounts

After two-wheeler companies have announced massive discounts on BS-III models, showrooms have witnessed huge rush and stocks were sold off before Friday noon in most of the places.

Companies said customers had to be turned away and even call police for help.

Meanwhile, heavy discounts is expected to impact the companies' margins during the fourth quarter.

Most of the Original equipment manufacturers (OEMs) have confirmed off the record that stocks are sold out in most urban areas. 

John K Paul, president of the Federation of Automobile Dealers Association (FADA), said till Friday noon more than 90 per cent has been sold out across the