Twenty-five years after parting ways, brothers Ramesh and Prakash Chauhan will find themselves competing for a slice of the same market this summer.
Ramesh's Bisleri International, which manufacturers and markets the packaged water brand by the same name, will launch a fizzy mango drink called Fonzo in April.
This would be the first time his company will step into the domain of younger brother Prakash directly.
Parle Agro, led by Prakash and his daughters Schauna, Nadia and Alisha, is the manufacturer and marketer of juice brands Frooti (mango) and Appy (apple), respectively. Both Frooti and Appy have regular and fizzy