Black White Orange Brands raises funding from Yuvraj Singh's YouWeCan Ventures

Funding amount undisclosed; the merchandising solutions startup will now manage merchandise for the Indian cricketer-funded companies

Brand licensing startup Black White Orange Brands said it has raised undisclosed sum from cricketer Yuvraj Singh-backed YouWeCan Ventures and will now manage merchandise for the Indian cricketer-funded companies.

The two-month old firm provides merchandising solutions and helps brands, celebrities, media and retailers to strengthen their brand images, a company statement said. The company was co-founded by Bhavik Vora, Mitali Desai and Diksha Mehta.

As part of the strategic partnership, Black White Orange will create and manage YouWeCan merchandise, said a statement from the company.

"At Black White Orange, other than creating merchandise programs for cult International properties, we are also planning to create high quality consumer product programs for some iconic Indian brands. Managing brand YouWeCan is a significant step towards that vision," Vora said.

 

YouWeCan's portfolio companies include beauty and wellness startup Vyomo, logistics startup Moovo, online health care startup Healthians and online marketplace for helicopters and charter flight JetSetGo, among others.