Blaupunkt enters television market with Rs 365 million investment

Blaupunkt's foray into the market is expected to further intensify the competition

Blaupunkt, an electronic equipment manufacturer from Germany, is planning to raise the heat in an already competitive television market in India. The Hildesheim-headquartered firm on Tuesday entered the local market with a range of LED TVs priced competitively.

The latest entry comes after Xiaomi, Thomson, TCL and Kodak forayed into the Indian TV market in the past one year and managed to push the existing players to cut down prices of smart LED TVs. Blaupunkt is planning to invest close to Rs 365 million initially and Rs 22 billion over the next three-five years, said Andrzej Cebrat, managing director, Blaupunkt.

According to