BloomReach, a big data marketing applications provider has raised $25 million in series C funding, led by US Venture Capital Partnership New Enterprise Associates (NEA). The company’s existing investors including Lightspeed Venture Partners and Bain Capital also participated in this round.
The US-headquartered company which has its R&D centre located in Bangalore was founded in 2009 by Raj De Datta, a Harvard Business School alumnus and Ashutosh Garg who was a key member of the Google search quality team.
BloomReach plans to double its investment in sales and marketing and triple its R&D investment in the US and India to create big data applications for every online marketing channel including mobile, social, and video.
“The future belongs to marketers that extract the maximum impact from the content they continuously create. India is an exciting place not only for its exceptional engineering talents, but also as an emerging eCommerce market, and BloomReach is funded to aggressively invest in attracting the best talent and ultimately serving Indian marketers,” said Datta.
BloomReach has raised $41 million in funding so far.
