Blue Star bets on water purifiers, to hike digital media ad spend by 300%

Firm to invest Rs 350 mn on sales & promotion in FY19, og which social media platforms, including Youtube, would take up Rs 80 mn or 25%

Blue Star Limited on Tuesday said its digital advertising and marketing spend towards the new water purifier vertical is likely to rise by 300 per cent in the current fiscal.

The company plans to invest about Rs 350 million on sales and promotion during 2018-19, of which promotion on social media platforms, including Youtube, would take up about Rs 80 million or 25 per cent of the total budget.

“Last year, we had spent nearly Rs 300 million on sales and promotion activities, of which the social media pie was merely around Rs 25 million or about 8 per cent,”