Just three weeks after taking over, BMW Group India’s new Chief Executive Officer (CEO) and President Rudratej Singh launched the seventh generation model of the company’s latest 3 Series sedan.
The car generates around a third of its annual sales and is the company’s flagship product. Available in three variants across diesel and petrol engines, the ex-showroom prices of the sedan start at Rs 41,50,000 and go up to Rs 48,00,000. In 2009, the 3 Series range was launched at an ex-show room price of Rs 24,00,000 to Rs 25,00,000. Singh says he doesn’t expect duties to come down anytime