BMW's new roadster takes aim at both younger and older buyers

The third generation Z4 straddles a niche between premium cars and full-grown supercars

It's called leaving no stone unturned. While sports cars, coupes and roadsters are almost always brand builders and not volume generators, the latest offering from BMW India's stable, the Z4 roadster, gives sports enthusiasts who are limited to options that include Porsche Boxsters one more choice to pick from, and a car-maker yet another niche to exploit. 

The all-new BMW Z4 Roadster, which is its only convertible, has been launched as a completely built-up unit (CBU). 

Dr Hans-Christian Baertels, President (acting), BMW Group India said, “BMW has a  history of roadsters which have delivered pure driving pleasure and the new