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Boeing shifts focus to 737 successor rather than new 777

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Bloomberg Seattle

Boeing, shifting focus on its next new aircraft, is now leaning toward developing a successor to its best-selling 737 single-aisle jet before making improvements to the wide-body 777.

A new plane probably would be wider than the 737 and seat about 150 to 220 people, said Mike Bair, who leads the team formed last year to study the concept. Once that jet enters service, as soon as 2019, Boeing could put new engines and wings on the 777, he said.

“Six or nine months ago, we were leaning toward a bigger airplane sooner,” Bair said in an interview yesterday in his office near Boeing’s Everett, Washington, wide-body jet factory. Now, “most of the emphasis is on a new, small airplane.”

 

A decision to build a new narrow-body jet, which Bair said will come by June, is pivotal as Boeing jockeys for sales with Airbus. With the 787 Dreamliner and new 747-8 jumbo-jet variant running years late and costing billions of dollars in charges, Boeing has vowed to stagger future aircraft programs. That means picking the market segment that will get priority.

Airbus took an intermediate step with its single-aisle A320 on December 1, offering upgraded engines on the so-called A320neo as of 2016. Chief Operating Officer John Leahy has said Airbus may not have a new narrow-body before 2027 because it doesn’t expect enough advances in engine technology before then to warrant a $10 billion development programme.

‘Significant change’
“This is a significant change in thinking by the Boeing Company,” said Doug Runte, a managing director at Piper Jaffray & Co in New York. “An all-new 737 replacement would be an aggressive move to challenge the A320neo and limit its potential market penetration and lifespan that could create real difficulties for Airbus.”

Boeing fell 55 cents to $69.57 at 4.15 pm in New York Stock Exchange trading as rising oil prices dragged down airline shares and some suppliers. Runte doesn’t rate Boeing, which has gained 8 per cent in the past year.

The company’s shift follows a pickup in demand for the 777 that has prompted Chicago-based Boeing to plan a 66 per cent boost in production through 2013, as Airbus has indicated that its planned competitor, the A350, may be delayed.

Bair said the new plane may arrive sooner than expected because of a “better understanding” of new technology on the 787 and its possible benefits on a single-aisle jet, the plane type that produces the bulk of earnings for Boeing and Airbus.

Dreamliner’s gains
The potential gains should be similar to those achieved with the composite-plastic Dreamliner in the twin-aisle market, Bair said. That would mean a boost of about 20 per cent in operating efficiency through lighter materials, as well as the use of more electricity to power the jet’s systems.

Engineers have learned from the 787’s production that its composite-plastic construction can be scaled to a small jet more easily than they thought, Bair said. Should Boeing decide to offer a plane starting in the 130-seat range, it could use new aluminum-lithium materials that are lighter, stronger and less prone to corrosion than traditional alloys, he said.

The size of the new model is the most challenging decision left, Bair said, because Boeing will have to make assumptions about air travel in 2030, when the jet would be in its prime. Engineers are studying how to speed loading and unloading, with either a wider aisle or possibly two aisles, he said.

A new plane by the start of the next decade would far outstrip competitors, said Bair, 54, who was named to the 737 project in January 2010 after serving as vice president of business strategy and marketing for Boeing’s commercial airplanes business and previously as chief of the 787 programme.

“We don’t see anything that says, ‘If we were to do this, then five years later we’d get leapfrogged,’” Bair said. “We don’t see anything on the horizon that could deliver that. We think we’ve got another really good run.”

Narrow-body jets are the workhorses of airline fleets worldwide, flown mostly on domestic and short-haul routes. The 737, the world’s most widely flown jetliner, was developed in the 1960s and redesigned in the 1990s.

With 2,164 unfilled orders, the $78 million plane makes up 63 per cent of Boeing’s backlog. That’s prompted the company to raise production to a record 31.5 a month, and it’s planning an increase of another 21 per cent beyond that over the next two years.

Boeing still could follow Airbus’s lead and offer new engines on its 737, Bair said. An updated 737 could achieve savings of as much as 11 per cent in fuel burn, he said. The trade-off would be a heavier plane subject to increased strains on landings and requiring more maintenance, Bair said.

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First Published: Mar 04 2011 | 12:38 AM IST

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