 Bollywood is descending on the small screen. Television channels, in their quest to grab eyeballs are forking out big money to attract the top names of the Indian film industry.

<tr><td><p class='TableClas'></p><P class='TableClas'><DIV CLASS=rightDiv><script language="JavaScript">
		google_ad_client = 'businessstandard';
		//google_ad_client = 'ca-businessstandard_js';
		google_ad_width = 200;
		google_ad_height = 200;
		google_ad_format = "200x200_as";
		google_ad_type = "text";
		google_ad_channel = "";
		//google_color_border = "FFFFFF";
		google_color_border = "F7F7F7";
		//google_color_bg = "FFFFFF";
		google_color_bg = "ffffff";
		//google_color_link = "639ACE";
		google_color_link = "0253B7";
		google_color_text = "000000";
		google_color_url = "D63431";
		//google_skip = adsenseSkip;
		</script> 
		<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
		</script> </DIV><p class='TableClas'>And it seems to be working, with Bollywood stars realising that they can earn big bucks from the idiot box, sometimes more than what they get from movies.
</p><p class='TableClas'>It all began when the magic of Amitabh Bachchan as host for Kaun Banega Crorepati (KBC) on Star Plus mesmerised audiences across the country. The programme continued with Shah Rukh Khan replacing Bachchan. But now more stars are making a beeline to appear as hosts on TV shows.
</p><p class='TableClas'>Salman Khan will hit the tube in June with the game show Dus Ka Dum on Sony Entertainment Television (SET). According to industry experts, Khan is charging Rs 80 lakh for 30 episodes 

Bollywood stars tune in to television

Also Read

<i>Panchvi Pass</i> bowled by IPL, to air re-runs sans ad fees

Yashraj, multiplexes end spat

NDTV Imagine edges Sony out of third place

Big TV`s DTH launch to set off price war

NDTV Imagine edges Sony out from third slot

Explore News