Bombay Dyeing to set up shop in the UAE

Bombay Dyeing is set to introduce its popular home textile brand in the overseas markets. The company has tied up with Rivoli, one of the UAE's leading luxury retail chains, to enter the West Asian market.

The company plans to launch two flagship stores and eight shop-in-shop outlets in the UAE. The first flagship store, measuring 4,000 sq ft, will open in Dubai in three months.

S K Gupta, executive director, Bombay Dyeing, said, "The company has chosen the UAE for overseas expansion as the region includes a large chunk of the Indian diaspora."

Apart from the regular bed and bath merchandise, the company will offer customised collections in the region. It will also introduce its exports lines in the region as it attracts customers from the European countries.

Based in Dubai, Rivoli currently operates 215 luxury retail outlets in the UAE, Bahrain, Kuwait and Qatar.

Recently, Dubai International Capital, the international investment arm of Dubai Holding, bought a significant stake in the Rivoli Group. In India, the company has put a thrust on its premium segment, which is driven by the booming home decor market. It has developed a couture range, conceptualised by the renowned fashion designer, Sabyasachi Mukherjee.

"The Indian home textile market is undergoing a significant transformation in response to the evolving consumer lifestyle and aspirations," he said.

AS part of the initiative to provide value-added products, Bombay Dyeing will start a state-of-the-art design studio at Worli, central Mumbai.

Spread across 6,000 sq ft, the studio will showcase the company's designing capabilities to Indian and overseas institutional buyers.

Similarly, a new stitching unit at the upcoming Ranjangaon manufacturing unit will be equipped with advanced embroidery and hemming facilities.

Bombay Dyeing would also expand its retail network. It will open 100 company-owned showrooms in the next two years, with 20 expected to come up this financial year.

The company will invest Rs 60 crore to revamp the network of 450 franchisee stores. The company's textile division aims to clock a turnover of Rs 375 crore by the end of this financial year.