 "BookMyShow invests in Pune-based payments technology company AtomX")
Online ticketing portal BookMyShow has made a strategic investment in AtomX, a Pune-based payments technology company. With this investment, BookMyShow will be able to provide customers an enhanced cashless experience for on-ground events. The company also hopes to further strengthen its position in the market for out-of-home entertainment across ticketing, producing and managing on-ground operations for live entertainment experience through this investment.
Commenting on the investment, Abhilash Gowdara, Founder & CEO, AtomX, said, “We are looking to unify both online and offline payments, enabling live entertainment events to accept contactless bank issued cards beyond our close loop tags which offer
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