With increased consumer preference for news programmes, television news channels have grown faster than other niche channels.
News channels also command a more-than proportionate revenue share. According to a TAM India data, the news category, with 2 per cent share of viewership, commands a revenue share of around 11 per cent.
Having sensed a huge growth potential, more than a dozen news channels are in the making. However, what would determine the future of news channels in India is
