“What have you done today to save more lives?” This message welcomes entrants to the Manesar factory office of Autoliv, the Stockholm-headquartered manufacturer of airbags and other automotive safety systems. The business of saving lives by making safer vehicles is getting bigger in India, the fifth-largest car market, because of new regulations.
Take the case of Autoliv, which claims to be the largest player in the domestic airbag market. Its Indian subsidiary has seen revenue from airbags jump 88 per cent to Rs 400 crore in the year ended December 31, 2016. The contribution of airbags to the company’s revenue jumped