Bose Corp plans retail store in city

Audio systems major Bose Corporation is setting up retail stores in Ahmedabad and Pune, Kolkata by the end of December and in Indore, Kochi and other B plus category cities next year, said Ratish Pandey, general manager, Bose Corporation, here.

The company is also looking out for sales executives for these upcoming stores who will be given specialised training at Bose corporate office in New Delhi, Pandey added.

He said that the company has been consistently posting 60 per cent growth ever since it launched India operations in early 1996.

Bose started its retail operations in October 1998 with the opening of the Bose store at Connaught Place in New Delhi and later expanded to Mumbai, Gurgaon, Bangalore, Chennai and Hyderabad, said Nandita Sood, corporate communications, Bose India.

Currently, Bose Corporation's India presence is limited to corporate offices in New Delhi and service centres in New Delhi, Mumbai and Bangalore. The company has recently opened a retail outlet in Chennai.

In India, Bose has two broad business units "" professional systems division and home audio division. The professional systems division provides complete turnkey audio-video solutions for public spaces such as hotels, restaurants, retail outlets, auditoriums and stadium. This division has regional offices in Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai.

The home audio division caters to the demands of the home segment. The company sells a wide range of home audio solutions starting from complete music and home theatre systems to a range of speaker systems for music and home theatre.

The two divisions are supported by centralised customer support centre, backed up by a toll free number.

Bose Corporation, the world's leading professional sound system company, has a wholly owned subsidiary to focus on software development in the country. Bose Corporation India was set up in 1995 to exclusively focus on selling and servicing home and professional sound systems in India.

Bose Corporation was founded in 1964 by Amar G Bose, a professor of electrical engineering at the Massachusetts Institute of Technology (MIT).

Today, Bose Corporation is a privately held company with over 7,000 employees, 18 subsidiaries, eight manufacturing facilities and annual sales of over $1.6 billion. Bose Corporation India Pvt Ltd was founded in 1995 with initial focus on design and installation of professional sound system in public places.