 "Since 2010, the ads have used the tagline 'Prepare to win', focusing on the theme of nutritional well being among children and young adults")
Bournvita is redrawing its lines of engagement with customers through brand extensions, digital initiatives and different forms of communication as it closes in on its seventieth year in India. But the brand that was once endorsed by none other than Nobel laureate Rabindranath Tagore, is not changing its positioning or its core values says Mondelez India that inherited Bournvita when it bought over Cadbury in 2010.
Mondelez India Foods Private Limited is a part of Nasdaq-listed Mondelez International, the global snacking and food company. After spending seven decades in the country, Bournvita is number two to Horlicks that dominates the Indian
