Branded groceries to on-demand video: Start-up trends for India in 2017

2017 is going to be the year of customer experience, reports Tech in Asia

If 2015 was the year of capital invested, 2017 is going to be the year of customer experience. A few spaces will have an advantage.

Fresh foods

Without brands, no one takes responsibility for the quality of any product. And in the perishable food space, that’s dangerous. Choose any meat, fish or vegetable. There is no way of telling how old it is (or how freshness is maintained), where it was grown, or what pesticides were used.  

But this can change with good, strong brands. Several companies across food groups have been working hard to build a proof of concept over the