Brewing at Tata Starbucks: Double-digit growth, premium store, masala chai

In the Asia Pacific, Starbucks has 142 Reserve stores

Tata Starbucks, a 50:50 joint venture between the Tata group and Starbucks, is witnessing double-digit growth after the Covid pandemic as customers return to its outlets with restrictions having eased out.

“Demand has been good and recovery has been good after the pandemic; we have been growing sequentially,” Sushant Dash, CEO, Tata Starbucks told Business Standard.

Despite the Covid pandemic, Tata Starbucks opened 50 stores last year in India and is currently present in 36 cities. Its total store count has crossed the 300-mark, ten years after the coffee chain’s entry into the country.

However, Dash did not elaborate on