The company plans to enter markets in the Far East, Central Asia and Africa this year. It is looking at organic growth as well as joint ventures for marketing and distributing in these geographies.
"The aim is to maximise the contribution from international business and entering new markets is a way in this direction. We are looking at new markets like Jordan, Zambia, Madagascar and Vietnam," TN Nandakumar, regional manager (international business), Britannia Industries, told Business Standard.
The company hopes to double the contribution of exports to the total turnover of the company from its present 5 per cent to 10 per cent in the coming years.
Britannia also plans to expand its product portfolio for international markets by creating new region-specific products as well as taking Indian offerings abroad. " We plan to introduce 4-5 products for international markets this year," Nandakumar said.
It is also developing flavoured cream cookies, on lines of Oreo brand of cookies, to suit the international palette. The company will also push its Nutrichoice and Cream Cracker biscuits along with its premium cookies brand
