Britannia Industries looks to diversify in India's packaged food market

Firm will first look at expanding its dairy, bakery businesses

The Rs 99-billion Britannia Industries, best known as a bakery and dairy major, is getting future-ready as the packaged food market in the country evolves. Rivals such as ITC and Parle Products have taken steps in this direction, committing investments and resources as well as coming up with new launches in the segment.

Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.

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