Britannia Industries to continue raising prices in Q2 amid high inflation

Britannia Industries will continue to take price increases in the ongoing quarter (July-September) of 2022-23 (FY23) as price increases taken in the previous quarters weren’t enough to cover inflation. 

Between the April-June and July-September quarters of FY23, the biscuit major will take a price hike between 6 per cent and 7 per cent, Varun Berry, managing director, Britannia Industries, told analysts after the company’s earnings call.

At its presentation, the company said a substantial portion of the price increase will happen in the second quarter of FY23.

The company has also accelerated its cost-efficiency programme across verticals.

“There has been