Britannia Industries to cut pack sizes as inflation bites

Britannia Industries will take higher grammage cuts instead of increasing prices in a bid to tackle rising inflation, the firm said. The biscuit major took a 10 per cent price hike in financial year 2021-22 (FY22) and resorted to reducing pack sizes as an indirect way of increasing prices. In the previous financial year, the ratio of grammage reduction was 65 per cent, which will be higher in FY23.

The management said it would hike prices by 10 per cent if the current levels of raw material prices sustain. 

“There have been geopolitical factors which are aggravating the inflation scenario and I