Britannia seeks dairy venture partner; to foray into value-added segments

Nusli Wadia-promoted Britannia is also focussing on increasing its distribution footprint

Nusli Wadia-promoted Britannia Industries is looking to enter into a joint venture (JV) with a global player, to expand its presence in the dairy segment. At present, dairy is a Rs 4,000 million business for the food major.
 
Within diary, Britannia’s focus has been the cheese segment, which includes products like cheese slices, cheese cubes and blocks that have a longer shelf life. With this joint venture, the company is looking to take complete control of the entire process — from collection of fresh milk to processing and then to introduction of value-added products such as cheese deserts, cheese